To show that “can do” can achieve anything - even the impossible - we have teamed up with big wave surfer Sebastian Steudtner. Our joint mission: to find and surf the biggest wave of all time to break his own world record of 26.21 meters. This chase for the impossible led to 6 months of social media coverage. And a new world record that made the global news.
Surfing the impossible wave.
// Role: Development of campaign narrative, conception of campaign dramaturgy & roll-out, lead film & photo production, post production
// Client: O₂ | Year: 2023/24 | Agency: Serviceplan Bubble
// Awards: Clio Sports: 2x gold, 2x bronze // NYF: 1x bronze, 1x finalist, 3x shortlist // ADC Germany: 1x bronze, 4x shortlist // German Advertising Film Award: Gold