Surfing the impossible wave.
For O₂ “can do” is more than a claim. It’s an attitude.
To show that “can do” can achieve anything – even the impossible – we have teamed up with big wave surfer Sebastian Steudtner.
Our mission: to find and ride the biggest wave ever – beating Sebastian’s own world record of 26.21 meters.
The journey began with our launch film, The Wave, and was followed by 6 months of social media coverage. And a new world record that made the global news.
ROLE: Development of campaign narrative, conception of campaign dramaturgy & roll-out, lead film & photo production, post production
CLIENT: O₂ Telefónica | YEAR: 2023/24 | AGENCY: Serviceplan Bubble
AWARDS: Clio Sports: 2x gold, 2x bronze // NYF: 1x bronze, 1x finalist, 3x shortlist // ADC Germany: 1x bronze, 4x shortlist // German Advertising Film Award: Gold
TEAM: Leif Johannsen, Patrick Matthiensen, Lars Holling, Pavel Bondarenko, Daniel Steller, Alexandra Beck, Tudor Cucu, Saskia Kroschewski, Georg Doyle, Mona Pietsch, Niat Asfaw Graca, Luca Thaesler, Daphne Deusinger & more
PRODUCTION: BWGTBLD | DIRECTOR: Maceo Frost | COLORIST: Nicke Cantarelli