Grow Campaign
We created an integrated campaign for the O₂ "Grow-benefit": a tarif that lets your data volume grow with your needs.
As centerpiece of the campaign, the Grow brand film tells the story of a young woman who literally outgrows herself with every step she takes.
A dynamic key visual, authentic imagery and special out of homes extended the "Grow" thought across various media channels.
ROLE: campaign roll-out, post production, layout-design, art direction
CLIENT: O₂ Telefönica | YEAR: 2023 | AGENCY: Serviceplan Bubble
TEAM: Leif Johannsen, Patrick Matthiensen, Lars Holling, Pavel Bondarenko, Daniel Steller, Alexandra Beck, Tudor Cucu, Saskia Kroschewski, Felix Ebell, Philip Ziegler, Jonas Bolzenius, Holger Diesinger, Georg Doyle, Anna Munsch, Emil Baum & many more
PHOTOGRAPHER: Ruben Riermeier
We compromised the “grow” metaphor in our keyvisual for ooh and online.
Additionally, we retold the story in xxl out of homes …
… and created a special installation that literally outgrew itself:
