Grow Campaign
Integrated campaign for the O₂ "Grow-benefit": a tarif that lets your data volume grow with your needs.
As centerpiece of the campaign, the Grow brand film tells the story of a young woman who outgrows herself with every step she takes.
A dynamic key visual, authentic imagery and special out of homes extended the "Grow" thought across various media channels.
// Role: campaign roll-out, post production, layout-design, art direction
// Client: O₂ | Year: 2023 | Agency: Serviceplan Bubble
// Photographer: Ruben Riermeier
We compromised the “grow” metaphor in our keyvisual for ooh and online.
Additionally, we retold the story in xxl out of homes …
… and created a special installation that literally outgrew itself:
