The King’s Selection platform
Introducing the King’s Selection, Burger King Germany unveils a line of premium burgers featuring fresh, exclusive ingredients combined with a homemade-style patty.
Our team was responsible for the platform's launch, developing a brand new premium look, various TVC commercials, a new packaging design as well as further print and digital imagery.
ROLE: Campaign conception & roll-out, various film & photo productions, overall art direction & packaging design
CLIENT: Burger King Germany | YEAR: 2021/22
AGENCY: Grabarz & Partner
TEAM: Felix Fenz, Matthias Preuß, Erwin Lorenz, Sön Becker, Eduard Hörner, Ludwig Neumerkel, Katharina Haller, Denise Ewald
PRODUCTION: Markenfilm | DIRECTOR: Niels de la Croix | DOP: Justin Bodenkamp
