The Burger King Pregnancy Whopper
Pregnancy cravings are real – and we proved it with WHOPPERS.
To show that every WHOPPER sandwich is made to order, we tapped into one of pop culture’s wildest food myths: pregnancy cravings.
Backed by a comprehensive study, we confirmed they’re not just a myth. They’re reality. And on Mother’s Day, we turned the most common cravings into something unforgettable: Pregnancy WHOPPERS – made to satisfy even the wildest cravings of moms-to-be.
ROLE: Fine conception of campaign, film & photo production, post production, further art direction, social media conception
CLIENT: Burger King Germany | YEAR: 2022 | AGENCY: Grabarz & Partner
AWARDS: Eurobest Shortlist
TEAM: Felix Fenz, Matthias Preuß, Jakob Eckstein, Sön Becker, Eduard Hörner, Katharina Haller, Erwin Lorenz, Katrin Stanek, Ryan Leckie, Joaquin Aubele, Ludwig Neumerkel, Lukas Heeckt, Carrie Tang, John Speer, Mareike Heinzel, Denise Ewald, Johannes Ditting, Aylin Kalender, Saskia Walcott & many more
PRODUCTION: Instant Waves | DIRECTOR: Katja Oortmann
