
Volkswagen UP! Campaign
With colored light surfaces, bold characters and provocative poses, we created a look that gives the new Volkswagen UP! the perfect attitude to reach the young target group.
The campaign included OOH measures, online films and over 300 other digital assets.
ROLE: Look conception, art direction, campaign roll-out
CLIENT: Volkswagen PKW | YEAR: 2019
AGENCY: Grabarz & Partner
CREATIVE TEAM: Matthias Preuß, Jakob Eckstein, Julijus Rebic, Jan Stempfle, Ludwig Neumerkel, Kalo Yanev, Hella Fekete
PHOTOGRAPHER: David Daub | POSTPRODUCTION: POP Studios