Volkswagen UP! Campaign

With colored light surfaces, bold characters and provocative poses, we created a look that gives the new Volkswagen UP! the perfect attitude to reach the young target group.

The campaign included OOH measures, online films and over 300 other digital assets.

ROLE: Look conception, art direction, campaign roll-out

CLIENT: Volkswagen PKW | YEAR: 2019

AGENCY: Grabarz & Partner

CREATIVE TEAM: Matthias Preuß, Jakob Eckstein, Julijus Rebic, Jan Stempfle, Ludwig Neumerkel, Kalo Yanev, Hella Fekete

PHOTOGRAPHER: David Daub | POSTPRODUCTION: POP Studios